Genius, a research organization that is consisted of top dermatologists and Amorepacific
cosmetics researchers, has accumulated unparalled skincare expertise through joint research and seminars, and has played a central role in discovering consumers’ unknown needs for
Genius proposes ideas and directions for new product development.
From the early product development stage, Genius actively participates in analyzing consumers’ needs and the latest skin care trends and utilizes expert knowledge and experiences to suggest new standards for effective skin care.
In addition, Genius proposes new ways to apply the principles of dermatological care to cosmetics, developing the foundation for innovative products whose effects are scientifically-proven.
Genius continues rigorous researches to provide genuine solutions for customers.
In order to deliver “Visible Effects by BIOSCIENCE”, Genius continues rigorous research into the latest biotechnologies and effective plant compounds. Furthermore, in order to ensure the efficacy of IOPE skincare solutions, Genius conducts hundreds of tests and experiments for each product.
In addition, Genius Researchers regularly holds seminars and engages in joint research projects with Genius Skin Advisors to discover the latest cutting-edge technology trends and consumer needs, to develop optimal solutions for skin concerns.
Genius Researchers share their professional knowledge with beauty counselors to help them provide customized counseling.
Genius Researchers provide beauty counselors detailed information on products, from clinicial trial results to key benefits. With such knowledge, beauty counselors can be much more equipped to provide in-depth and customized counseling.
In addition, Genius Skin Advisors provide insights into the latest skincare and dermatological trends to beauty counselors and help them gain a deeper understanding of consumers’ skin concerns.